Auto Repair Shop Website Design

Auto Repair Shop Website Design: Case Study

Overview

The Collision Shop on Gratiot needed a modern, high-performing website to reflect its professional reputation,
improve visibility in local searches (Clinton Township, Fraser, Warren), and generate more estimate requests.
LJB Marketing delivered a custom WordPress site paired with a local SEO foundation designed to increase calls,
form submissions, and map visits.

Challenges

• Outdated website experience: The prior site was not mobile-friendly and loaded slowly.
• Low organic visibility: Inconsistent on-page SEO and thin service content hurt rankings for terms like “collision repair Clinton Township.”
• Weak conversion paths: Limited calls-to-action, no streamlined estimate request flow, and poor placement of phone and map info.
• Competitive market: Multiple well-reviewed shops competing within a short drive radius.

Auto Repair Shop Goals

• Increase first-page rankings for high-intent local keywords.
• Boost calls and estimate requests from mobile visitors.
• Showcase trust signals: certifications, insurance support, before-and-after work.

Our Solution

• Custom WordPress build: Fast, responsive layout with clear header CTAs (call, estimate, directions) and service-driven navigation.
• SEO architecture: Dedicated service pages (Collision Repair, Frame Straightening, Paint & Color Match, Dent & Scratch Repair, Insurance Claims) with keyword-rich copy and internal linking.
• Local SEO enhancements: Location modifiers in titles and H1s, LocalBusiness schema, embedded Google Map, NAP consistency, and review highlights.
• Conversion optimization: Click-to-call on mobile, short estimate form with photo upload, sticky contact bar, and prominent “Get an Estimate” buttons.
• Trust content: Before/after gallery, OEM/insurance partner logos, warranty language, and FAQs addressing turnaround time, insurance process, and rental cars.
• Performance tuning: Image compression (WebP), caching, critical CSS, and deferred scripts to reduce load times.

Results

• Higher visibility: First-page rankings achieved for core terms such as “collision repair Clinton Township” and related long-tails.
• Mobile engagement up: Significant increase in mobile sessions and time on page following responsive redesign and faster loads.
• More inquiries: Noticeable lift in phone calls and estimate form submissions after adding clear CTAs and streamlining the form.
• Stronger brand perception: Modern visuals and proof of work improved credibility and helped win comparison shoppers.

Key Deliverables

• Custom WordPress site with clear service hierarchy and city-focused landing pages.
• On-page SEO (titles, meta descriptions, headers, schema) and internal link strategy.
• Conversion-focused header and sticky mobile bar (Call, Estimate, Directions).
• Before/after gallery and testimonials section integrated site-wide.
• Speed optimizations to support Core Web Vitals.

Client Feedback

“Our phones are ringing more, and customers often tell us they found us on Google.
The new site makes us look as professional online as we are in the shop.”

Auto Shop Website Design Conclusion

By pairing a clean, conversion-first auto repair shop website design with a solid local SEO foundation, The Collision Shop improved search
visibility and turned more visitors into booked repairs. The result is a website that not only looks modern but
consistently drives business outcomes.