Michigan Facebook Ads That Stop the Scroll
We don’t run stale graphics and hope for the best. We show up, script real videos, shoot engaging content, and build campaigns around creative that actually earns attention. Paired with precision audience targeting, we put your business in front of the exact customers you’re looking for.
Tell us about your business and who you’re trying to reach.
This Is What High-Converting Ads Look Like
No generic AI graphics. No blowing smoke. Just real video ads built to get attention, drive action, and make the numbers move.
Creative That Earns Attention. Targeting That Finds the Right People.
Great Facebook Ads are built on two things: creative that stops someone mid-scroll, and targeting that puts it in front of the right person. We don’t compromise on either.
We come to you. Our team visits your location, scripts the content, and shoots real video with real people from your business. No stock footage, no AI-generated visuals — authentic content that your audience can connect with.
The first two seconds determine everything. We write hooks designed to stop the scroll, grab attention, and pull people into your message — before they have a chance to keep scrolling past.
Full video editing, caption overlays, music, and formatting optimized for Facebook and Instagram feeds, Reels, and Stories. Every asset is built to perform on the platform it’s running on.
We research and build the audience that matches your ideal customer — by location, demographics, interests, behaviors, and buying signals. Then we drill down until we’re reaching the people most likely to convert.
Re-engage people who have already interacted with your business — website visitors, video viewers, page engagers. Retargeting keeps you visible to warm prospects and brings them back when they’re ready to act.
Ongoing campaign optimization, A/B testing of creative and audiences, and clear monthly reporting on what’s working, what’s not, and what we’re doing about it.
People Want to See People. You Can’t Fake That With Graphics or AI.
Attention spans are at an all-time low. The average person scrolls past hundreds of pieces of content every day — and most of it gets ignored in under a second. The only thing that consistently breaks through that barrier is a real human being, on camera, saying something worth listening to.
That’s not something you can replicate with a stock photo, a Canva template, or an AI-generated image. People crave human connection. They respond to real faces, real voices, real stories from businesses they can actually relate to. When someone in your community sees a real person from your business on their feed — someone who looks like them, talks like them, serves their neighborhood — that’s the moment you earn trust.
We go the extra mile on creative because we’ve seen what happens when you don’t. Generic ads get ignored. Real, engaging video content gets watched, shared, and remembered. We show up to your location, we script the content around your business and your audience, we shoot it in a way that feels natural and engaging, and we edit it to stop the scroll in the first two seconds.
Champion Health Club
30%+ Lead Increase. Skyrocketing Memberships. Built on Real Video That Went Viral.
Champion Health Club wanted to drive new memberships — but not with the same tired ad formats everyone else was running. We helped them launch a Facebook Ads campaign built around direct-to-camera videos shot on location at the gym, scripted for maximum engagement, and edited with the kind of energy that earns attention in a crowded feed.
The videos took off. Leads increased by over 30%, new memberships skyrocketed, and the campaign generated more engagement, more leads, and more members than anything they had done before. The difference wasn’t the budget — it was the creative.
3 Billion People Are on Facebook and Instagram. The Right Creative Gets Their Attention.
Facebook and Instagram give you access to the largest targetable audience in the world — and the most sophisticated targeting tools available in digital advertising. You can reach people by age, location, income, interests, behaviors, life events, and hundreds of other signals.
But targeting only gets your ad in front of someone. Creative is what makes them stop. For Michigan businesses competing for attention in a crowded feed, the combination of precision targeting and high-quality video creative is what separates campaigns that generate leads from campaigns that burn budget.
Get a Free Creative ConsultationWhy Michigan Businesses Can’t Afford to Ignore Facebook and Instagram Advertising
The businesses winning on Facebook and Instagram aren’t spending more — they’re creating better. Better hooks, better creative, better targeting. That’s what we build.
Let’s Build YoursFull-Service Facebook Ads — From Creative Production to Campaign Management
We handle everything from showing up to shoot the video to managing and optimizing the campaigns. You focus on handling the leads we send you.
We come to your location and shoot real video content with real people from your business. No stock footage, no AI imagery — authentic creative that your audience connects with.
Every video starts with a hook written to stop the scroll. We script the full content around your message, your audience, and the platform it’s running on.
Full edit with captions, music, motion graphics, and platform-specific formatting for Feed, Reels, and Stories. Built to perform on every placement.
We research your ideal customer and build a targeting profile around them — location, demographics, interests, and behaviors. Then we refine until we’re reaching the right people.
Full campaign build in Meta Ads Manager — ad sets, placements, budgets, and scheduling configured to maximize efficiency from day one.
Meta Pixel installed and configured to track every meaningful action — form fills, calls, purchases, and any other conversion event relevant to your business.
Custom audiences built from website visitors, video viewers, and page engagers — so you stay in front of warm prospects until they’re ready to convert.
We test multiple hooks, video formats, and ad variations to find what resonates most with your audience — then double down on what’s working.
Ongoing bid management, audience refinement, and creative updates based on real performance data — always moving toward a lower cost per lead.
Stay because the leads keep coming — not because you’re locked in. We earn your business every month.
Every engagement starts with a free consultation to understand your business, your audience, and what kind of creative will connect with them.
From Strategy to Shoot to Leads — Here’s How We Do It
We don’t just run ads — we build a creative system around your business that earns attention, builds trust, and generates real leads from the right audience.
We start by understanding your business, your ideal customer, your goals, and what makes you different. This shapes every creative and targeting decision that follows — we don’t start shooting until we know exactly who we’re talking to and what we want them to do.
We write the scripts and hooks before we pick up a camera. The hook is everything — it has to earn attention in the first two seconds. We develop multiple concepts and hook variations so we have strong creative to test from the start.
We come to your location and shoot with real people from your business. We direct, we guide, we make it easy — most of our clients are not professional actors and the content still performs because authenticity is exactly what audiences respond to.
Full professional edit, campaign build in Meta Ads Manager, audience setup, pixel configuration, and launch. We review everything before it goes live so your first impression is the right one.
Monthly optimization cycles, creative testing, audience refinement, and clear reporting on what’s generating leads and at what cost. We keep improving so your results compound over time.
Facebook Ads for Michigan Businesses That Want to Stand Out
We work with Michigan businesses across industries where engaging creative and precise audience targeting can drive real leads and growth. If your customers are on Facebook and Instagram — and they are — we can help you reach them.
Facebook Ads for Michigan Businesses — Frequently Asked Questions
Common questions about Facebook and Instagram advertising, creative production, targeting, and what to expect from LJB.
Because people respond to people. Attention spans are at an all-time low, and the only creative that consistently breaks through a crowded feed is authentic video with a real human being in it. Stock footage and AI-generated graphics can look polished, but they don’t create the human connection that makes someone stop, watch, and take action. Seeing a real person from a business you recognize is what builds trust at scale.
We come to your location with everything we need. We brief whoever is on camera beforehand — most people aren’t professional actors and that’s fine, authenticity is the point. We direct the shoot, capture multiple takes and angles, and make it as easy and low-pressure as possible. The whole shoot typically takes a few hours and produces enough content for multiple ad variations.
Your ad spend budget is set by you and goes directly to Meta. Most Michigan businesses running meaningful campaigns start around $500–$1,500/month in ad spend. Our management and creative production fee is separate. Because we focus on high-quality creative and precise targeting, our clients typically see stronger results at lower spend than agencies running generic graphics.
We start with your ideal customer — who they are, where they live, what they care about, what triggers them to buy. Then we build that profile in Meta’s targeting system using a combination of location, demographics, interest stacking, and behavioral signals. We also build lookalike audiences from your existing customers and retargeting audiences from your website traffic and video viewers. The targeting refines itself as the campaign collects data.
Facebook ads can generate leads within the first few days of launching. The first 30 days are a learning phase where Meta’s algorithm optimizes delivery and we refine based on early data. Most businesses see meaningful lead volume within the first 2–4 weeks, with performance improving significantly after the initial optimization period.
Google Ads captures demand — it reaches people who are actively searching for your service right now. Facebook Ads creates demand — it puts your business in front of the right people before they’re searching, building awareness and interest through engaging content. Both are valuable and many businesses run both. Google is great for high-intent, immediate leads. Facebook is great for brand building, audience growth, and reaching people who don’t yet know they need what you offer. We offer both through our Google Ads management services.
Yes — always. Your Meta Business Manager account and all campaign assets belong to you. The video content we create is yours as well. We manage through access permissions, never by taking ownership. If you ever move on, you take everything with you.
Schedule a free consultation. We’ll talk through your business, your target audience, your goals, and what kind of creative we think would perform best. No pressure, no obligation — just a real conversation about whether Facebook Ads makes sense for your business and what it would look like if we worked together.
Ready to Run Facebook Ads That People Actually Stop and Watch?
Let’s talk about your business, your audience, and the kind of creative that will connect with them. We’ll put together a strategy built around real video, strong hooks, and the right targeting — not generic graphics and a prayer.
Get a Free Facebook Ads Consultation