What Is Detroit Content Marketing?

Detroit’s claim to fame is being the Motor City, a City that was built on cars. But today, the paradigm is shifting, today Detroit is known for being the headquarters of powerhouse companies in a wide variety of industries. Today, Detroit is a city full of opportunity and the potential to scale beyond limitations.

So, how does that relate to content marketing in Detroit?

Well, If you look closely at any powerhouse company that calls Detroit their home, you will notice that they have very strong content marketing strategies and invest heavily in them.

• They’re active on social media to create brand awareness.
• They use advanced SEO tactics to gain organic website traffic.
• They all leverage Pay-Per-Click advertising
• They have professional website designs in place to leverage the traffic.

In today’s digital landscape, content is king and the companies that properly leverage content or use a professional digital marketing company to do it for them, are consistently leading the pack in their respective industry.

Strategy for Effective Detroit Content Marketing

Putting together an effective content marketing strategy for a Detroit business is best when it’s tailored to your specific goals and built around your brand strategy. We would love to help you define your strategy over a free digital marketing consultation where our professionals can learn more about your business and develop a custom plan!

To cover the basics of content marketing in Detroit, we will go over an outline for a successful plan and how to leverage various tools to gain online visibility.

In a nutshell, our approach is to strategically plan content around one topic and distribute variations of that content across a handful of platforms that are best aligned with your target audience. The key is to generate unique, valuable, and engaging content to captivate your audience and inspire action.

Example – Product Announcement

For example, if you are a Detroit manufacturer and your company has released a new product we would determine a messaging approach for the campaign. From there, we would split that messaging into several different communications: an announcement video, a blog, an email, social media posts, etc. Each of the content pieces would be unique to their channel and link to the same place- the lead capture page. In this example, we were able to generate one message for a new product, and consistently distribute that same message across several channels to raise awareness. A bonus is if you have CRM (customer relationship management) software like Salesforce, you can do all of these things from one central location.

Content Marketing In Detroit Services

LJB Marketing Agency provides strategic content marketing services for Detroit small businesses. From one Detroit business to another, we can say that our services will provide great value for you company to attract new leads and establish stronger brand awareness. Whether you choose our agency, another agency, or decide to go DIY, content marketing in Detroit is a good idea for any business looking to grow online!

Contact us today to get started!