Why Your Google Business Profile Matters

Nearly 46% of all Google searches are looking for local information. If your business isn’t showing up in the “local pack” or on Google Maps, you’re missing out on potential customers. An optimized Google Business Profile increases visibility, builds credibility, and drives more leads. Google even provides official local SEO guidelines to help businesses understand how to show up in local search results.

Step-by-Step: Optimizing Your Google Business Profile

1. Claim and Verify Your Business

Go to Google Business and claim your business listing. Google will send you a postcard with a verification code. Once verified, you can edit and manage your listing through your Google Business Profile dashboard.

2. Fill Out Every Detail

• Business Name (must match your website and signage exactly)
• Address, Phone Number, and Website (NAP consistency is key)
• Business Hours
• Categories – choose the most accurate primary and secondary categories
• Business Description – use relevant local keywords like “Detroit digital marketing” or “SEO agency in Michigan”

3. Add High-Quality Photos

Businesses with photos receive 42% more requests for directions and 35% more click-throughs to their websites. Upload pictures of your team, office, projects, or services.

4. Get and Respond to Reviews

Reviews are a major ranking factor. According to the Local Consumer Review Survey, 98% of people read reviews before making a local purchase decision. Encourage happy clients to leave 5-star reviews and always respond—whether positive or negative. Not sure how to get reviews? Check out our digital marketing tips that build trust and engagement.

5. Post Weekly Updates

Use the “Posts” feature to share offers, blog content, or business updates. This keeps your listing active and engaging, which Google loves.

Track Your Performance

Once your listing is optimized, monitor performance in the Insights dashboard. You’ll see how customers find your business, where they come from, and what actions they take. Use this data to improve your strategy and complement it with services like PPC advertising in Detroit.

Let LJB Marketing Agency Help You Win Local SEO

At LJB Marketing Agency, we specialize in helping Michigan small businesses grow online. From SEO to web design to full-scale content marketing, our custom strategies are tailored to your goals. Don’t let your competition dominate local search—take control of your online presence today.